Respondents were from IT and business roles, and were located in Australia, China, France, Germany, Japan, the United States, and the United Kingdom. To learn more about this phenomenon, Splunk commissioned a global survey of 1,300+ business leaders to better understand how much data they collect, and how much is dark. вЂњThe information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing). Just how much of it is created by companies, what are the reasons this data isnвЂ™t being analyzed, and what are the costs and implications of companies not using the majority of the data they collect.Д«efore diving into the analysis, itвЂ™s worth spending a moment clarifying what we mean by the term вЂњdark data.вЂќ Gartner defines dark data as: In this article, weвЂ™ll look at this dark data. Given that some estimates indicate that 7.5 septillion (7,700,000,000,000,000,000,000) gigabytes of data are generated every single day, not using most of it is a considerable issue. This unknown and unused data, known as dark data comprises more than half the data collected by companies. Does your company have interesting data? Become a Priceonomics customer.ДЇor all the talk of how data is the new oil and the most valuable resource of any enterprise, there is a deep dark secret companies are reluctant to share - most of the data collected by businesses simply goes unused. This post is from Splunk, a Priceonomics Data Studio customer.

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